Publisher Solutions
MediaTraks offers directory publishers the tools they need to help monetize their valuable geo-targeted ad inventory. More and more, consumers are turning to paid search and IYPs to find local products and services and as a result, local online directories are becoming increasingly valued by advertisers.
The MediaTraks Publisher AdCenter allows publishers grow their revenue with a series of hosted applications:
- Ad Exchange - publishers can sell unused ad space with quality local and national ads on a CPC, pay-per-call and CPM basis
- eCommerce platform - lets advertisers create and buy ads directly on publishers’ sites
- Hosted ad serving solution - allows publishers to sell, schedule and deliver ads quickly and easily
- Report & Billing engine - enables publishers to report on performance and invoice clients on a private label basis